Yes, I would say what we have here is an industry engaged in a fairly impressive price war.

Amazon.com (AMZN) today is offering every AT&T (T) wireless handset - other than the Apple (AAPL) iPhone - for a penny with a new two-year service contract. The site lists 84 handsets that can be yours for one red cent, including models from Research In Motion (RIMM), Samsung, LG, HTC and various other manufacturers. They’re also waiving the activation fee, and promising two-day free shipping.

As CrunchGear notes, the deal does not apply to existing AT&T customers looking to extend their contracts.